Salter promoted to vice president at Mississippi State
Contact: Harriet Laird
STARKVILLE, Miss.āVeteran Ļć½¶Ö±²„ administrator Sidney L. āSidā Salter has been promoted to Vice President for Strategic Communications at the land-grant research university as part of the ongoing university transformation initiatives.
Salter brings more than four decades of experience in Mississippi print, broadcast and digital journalism and multimedia management to the task in addition to experience in public affairs, marketing, corporate governance and crisis management. Since 2012, he served as Director of Public Affairs and Chief Communications Officer at Ļć½¶Ö±²„during a period of unprecedented growth under the leadership of Ļć½¶Ö±²„President Mark E. Keenum.
As vice president, Keenum said Salter will continue to serve as MSUās spokesman and chief communications officer. The vice president is also responsible for developing strategies and driving outcomes in the universityās comprehensive marketing and branding efforts.
āOver the last 18 months, our university has completed a rigorous and thorough review of our future growth and development goals with the global management and marketing firm Prophet,ā said Keenum. āFrom that innovative partnership, we are implementing our transformation plan to take Mississippi State to the next level and tell our exceptional story to an even wider audience. I have confidence in Sidās unique skill set and commitment to Ļć½¶Ö±²„in leading this effort.ā Keenum said the university is also launching a search for a chief marketing officer as part of the reorganization.
Salter joined Ļć½¶Ö±²„in 2011 as the universityās journalist-in-residence at the Ļć½¶Ö±²„Libraries and also taught courses in the Political Science and Communication departments. He wrote a successful biography honoring longtime Ļć½¶Ö±²„radio broadcaster Jack Cristil. The project funded the Jack Cristil Scholarship in MSUās Department of Communication, which annually assists Ļć½¶Ö±²„students seeking a career in broadcast journalism.
At MSU, Salter represents the university on the board of directors of University Press of Mississippi, the stateās academic press. He chairs the Special Events and Game Day Committee, the Symbols, Licensing and Trademarks Committee, and serves on MSUās Executive Council, Athletics Council, Information Technology Council, Executive Enrollment Management Committee, and the Presidentās Committee on Planning.
āCommunication is a team enterprise. Iām honored to serve my alma mater along with an incredibly talented group of communicators in the Office of Public Affairs and marketers across this vital university,ā said Salter. āIām excited about the challenges before us as we continue to strive every day to advance Mississippi State and grateful to Dr. Keenum for this opportunity.ā
A Philadelphia, Miss. native, Salterās career in journalism began in 1973 at the age of 14 at radio station WHOC-AM. Salter was a John C. Stennis Scholar in Political Science at MSU. At age 24, he became publisher and editor of the Scott County Times in Forest. He continued in that role before leaving to become the Sunday op/ed section editor at the Clarion-Ledger in Jackson in 2001. He was honored in 2004 as MSUās National Alumnus of the Year. He received the Agriculture Ambassador Award from the Miss. Farm Bureau Federation in 2006.
A longtime syndicated political columnist, he is a member of the Mississippi Press Association Hall of Fame. Since 1997, Salter has served on the board of directors of Community Bancshares of Mississippi, a multi-bank holding company doing business in Ala., Fla., Miss., and Tenn. as Community Bank. He is chairman of the corporationās Audit Committee.
A past president of the Starkville and Forest Rotary Clubs and a Paul Harris Fellow, Salter has served on the boards of directors of the Ļć½¶Ö±²„Alumni Association, the G.V. āSonnyā Montgomery Foundation, the Miss. Economic Council, the Mississippi Press Association and the Miss. Chapter of the National Multiple Sclerosis Society. He is president-elect of the Natchez Trace Council, Boy Scouts of America, serving 22 North Mississippi counties and a recipient of BSAās Silver Beaver Award.
Salter and his wife, Leilani, are the parents of four grown children and have nine grandchildren. They are members of First United Methodist Church in Starkville.